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Innovative solutions for the Jewellery retail market

At InnoJewels Ltd, we connect retailers directly with innovative jewellery manufacturers, eliminating the need for wholesalers. Our mission is to source unique global brands that provide retailers with a distinct advantage, driving incremental turnover.

Our Mission

Connecting global brands to retail and independent buyers.

Sourcing high-quality “White Label” jewellery for both multiple and independent jewellers.

Why partner with us?

Supplier Selection

We carefully select suppliers known for quality, reliability, and stability.

You can rest assured that our small selection of hand-picked suppliers are among the best in the world and have been stringently vetted.

Market reach

We have been closely involved in the UK and Irish market for many years, and are in touch with the local buyers.

Added value

Aside from enabling the collaboration, we bring added value to the table with more than 20 years experience of international jewellery dealing.

About Us

Stewart Arvan

With over 35 years of experience in the watch and jewellery industry, both in retail and wholesale, Stewart Arvan has meticulously selected manufacturers and brands that offer innovative, commercial solutions to enhance retailers’ assortments and profitability in the UK and Ireland.

My commitment

A trader by nature and an expert in building trusted relationships.

InnoJewels prioritises offering customers new and complementary products to their existing collections.

Suppliers and Brands

We carefully select suppliers who are innovative, uphold high ethical standards, and are agile and adaptable to change. The brands we source must offer something unique to the UK and Irish markets, aligning with our mission of innovation and ethical sourcing.


Unison NY

Unison New York is a distinguished fine jewellery manufacturer and wholesaler located in New York City’s diamond district. We are committed to excellence, offering 18K gold, all-natural diamonds, and precious stone fashion jewellery for all occasions.

Our Product:

  • Over 20 collections and over 3000 styles.
  • In-house design: All styles exclusively designed by our team.
  • Premium materials: All natural stones crafted in 18K gold.
  • Ethical sourcing: Conflict-free stones, Kimberley Process & WDC compliant.

Key Unique Selling Points:

  • No minimum order quantity required.
  • Orders placed directly to Unison NY, eliminating the wholesaler.
  • A large drilled diamond collection, manufactured in Japan.
  • A wide assortment of tennis bracelets, matching rings, and necklaces, using a mix of diamond cuts and settings, all manufactured in Japan.
  • The Japanese adjustable sliding clasp used on many of the chains and bracelets.
  • A large assortment of eye-catching colour stones used in rings, earrings, and bracelets.

Solution to the Ever Increasing Price of Gold

With the rising price of gold reaching record highs, we have found a solution to bring high-quality jewellery to customers at value-for-money price points without compromising on quality.

Our boutique manufacturing company, based in the creative heart of Cape Town, South Africa, has pioneered and perfected the art and science of casting 9ct gold with sterling silver. The gold will not tarnish as it is not plated but a separate cast of 9ct gold fused to the sterling silver, which is rhodium plated.

This specialized manufacturing technique results in either a higher quality sterling silver category due to no tarnishing or a value-added category in fine jewellery.

All jewellery is available using either CZ, lab-grown diamonds, or natural diamonds.

A reason to smile

Imagine if your jewellery collection could do more than sparkle. What if it could support global causes and tell stories that your clients will remember?

Together We Can Make An Impact

Our purpose is to building a chain of smile through innovative lab grown diamonds, sustainable luxury and giving back to the community.

Enhance your jewellery collection with Smiling Rocks, a New York-based high jewellery brand where luxury meets purpose.

Supported by a global movement and worn by figures such as Gigi Hadid, Catherine O’Hara, Ariana Grande, Olivia Colman, and Venus Williams, we believe that jewellery can contribute positively to the world.

We are a 14ct gold lab-grown diamond jewellery brand committed to sustainability, with the mission of creating a chain of smiles through sustainable luxury while supporting worthy causes.

Testimonials

What my customers say

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